B SIDES began with an idea: to tell new stories using old denim. And then we had another idea: to design original denim, made here in the U.S.A, which evokes the past while going in a new direction. Old-style denim, but with a modern silhouette.
Inspired by the past—by our travels; by dozens of references to bygone art and fashion—but not stuck in it.
Brand new jeans, for men and women, that seem so familiar, they’ll make you feel instant nostalgia.